ABOUT AMANDA

I know what it’s like juggling work, family, health, and my constant desire to achieve.

Over the past 20 years, I have…

  • Led brand marketing at The Knot, the global leader in weddings

  • Built and sold my CPG business, House of Wise

  • Grew my social media following to 150,000

  • Launched a newsletter to 80,000 subscribers

  • Wrote a book called Toxic Grit 

All while juggling three kids as a single mom and moved 6 states during a global pandemic. 

Here’s the thing….everyone online wants to tell you to follow these simple 5 steps to avoid burnout. 

Life isn’t like that.

Work - life balance doesn’t usually exist. 

Alignment between all the roles we play in life feels like a fool’s errand. 

So I set out to redefine what it looks like to be ambitious while still finding space for joy, contentment, pleasure and peace. 

Over the years I’ve learned about the seasonality and intentional imbalance of life. 

I hope you use the tools on this website, in these podcast episodes and in my book to help you grab the permission slip to shift things around and remove some guilt from your life. 

Love, 

Amanda

“Amanda gives us a permission slip to be more present. To burn fewer brain calories and be happier while we still go after big goals.”

Amanda Goetz is a 2x founder, 4x CMO, and single mom of 3. She inspires over 150,000 people every week through her social insights and weekly newsletter, Life's A Game. Her debut book Toxic Grit: How to have it all and (actually) love what you have comes out October 2025 and inspires people to create space for all the roles they play in life. 

Amanda frequently speaks and advises on how to build brand affinity through communities and build emotional connections online. 

Previously Amanda founded House of Wise, the luxury wellness brand giving women permission to make space for better sleep, hotter sex, less stress and more strength. House of Wise was acquired in 2022. Prior to launching House of Wise, Amanda spent five years at The Knot Worldwide (formerly XO Group) as Head of Brand Marketing, overseeing brand, editorial and product marketing for The Knot and WeddingWire. Before that, she was the founder of a technology startup for the wedding industry, following her career as an international wedding planner and Head of Brand for wedding and entertaining expert David Tutera. The earliest years of Amanda’s career were spent working in marketing at Ernst & Young.

Amanda graduated Summa Cum Laude with a B.S. in Business Administration, Marketing from the University of Illinois at Urbana-Champaign. She is a mom to 3 kiddos and lives in Miami, FL after a decade in NYC. 

Professional Bio

FEATURED BOOK

How to have it all and (actually) love what you have.  

Burnout is an epidemic caused by a society that praises toxic grit. Somewhere in the middle of the meetings and the milestones, we lost something: ourselves. It’s time to build systems for a life that honors your ambition and your joy.