CREATE A

Personal Brand + Content Strategy + Systems

in 35 Days

Unlock 20+ years of marketing and brand-building knowledge condensed into an easy-to-execute 35-day group challenge. This will help you build an emotion-evoking, cut-through-the-noise personal brand!

It’s Like “75 Hard” for Personal Branding!

Amanda Goetz launching the 35-day challenge focused on personal brand, content strategy, and systems.

Is this challenge for you?

spent hours scrolling and thinking “I need to start creating” ?

this challenge is for you.

tired of seeing the same types of posts over and over and want to stand out ?

this challenge is for you.

tried copying other peoples' strategies only to get 5 likes ?

this challenge is for you.

exhausted by creating content that doesn’t get you closer to your goals and you are ready to give up ?

this challenge is for you.

By Day 36 you will have a full toolkit packed with

A full Content OS

Never wonder what to write again. Unlock my entire system for generating content 10x faster.

Digital Writing Mastery

Learn to connect deeply with your audience through storytelling.

Personal Brand Strategy

You'll know exactly how to think about growing a personal brand with intention

plus

Get the tactical tips top creators use to drive up engagement.

The Challenge is ready! Are you?

Join for just $29

PS: This was a live challenge that you get to watch at your own pace.

Amanda Goetz working on a post-it note, planning or brainstorming ideas.

HOW IT WORKS

Realistic Action

Behavior change won’t happen with unrealistic expectations. This challenge is broken into realistic, daily actions that take less than 10 minutes a day. You will develop a personalized strategy. Set goals. Write content. Get feedback. Build systems. And go at your own pace.

Accountability Group

95% of people fail to achieve their goals due to a lack of accountability. This group will show up every day, share their homework alongside yours, and be there to support your progress day in and day out!

Deep Dive Learning

5 hours of marketing masterminds with Amanda Goetz spread out throughout the challenge will up level all you’ve ever known about building a brand in today’s sea of sameness! Note: these are pre-recorded.

Bite Sized Learning Videos

Unlock bite sized learning videos on how to build a personal brand more efficiently! These will be delivered at the right time in your challenge journey.

Prizes along the way!

Who says building a personal brand can’t be fun?

35 Days to level up your Personal Brand! Let’s do this.

Challenge Structure

Week 1

Building Your Foundation

Week 2

Digital Writing Excellence

Week 3

Crafting Your Content Strategy

Week 4

Developing Systems

Week 5

Ensuring Consistency

MEET THE INSTRUCTOR

Amanda is the founder of HLG Projects - a media company designed to help people level up their lives without subscribing to hustle culture and burning out, former Founder of House of Wise and Availendar, 4x Fractional CMO to various startups and Former Head of Brand at The Knot. 

Amanda has built a following of 150,000+ people who follow her for marketing, high performance, goal achievement and brand building tips. Her newsletter surpassed 50,000 subscribers in one year. 

Amanda Goetz guiding and teaching how to achieve your own ambitious goals.

WHAT YOU’LL LEARN

WHO

Learn how to stand out in the sea of sameness with Amanda’s 4E Framework for developing a personal brand. 

WHAT

Learn how to generate hundreds of topic ideas using the THIS strategy + AI tips you’ll actually use.

WHEN

Learn the best practices for showing up online and how to write posts that sound like you, not everyone else. 

HOW

Unlock the proven strategies to generate personal branding content, 10x faster.  

bonus

Every challenge acceptor will get a surprise bonus during the challenge that will help you create impactful content even faster! 

START Now!

THE 35 DAY

PERSONAL BRAND CHALLENGE

$29 ($175)

Note: This was a previously recorded challenge that you can take at your own pace for a fraction of the price.

Who is This Course For?

Burnt-out Builders

Those who have been beating their head against the FYP walls, wondering why their personal brand and content isn’t growing.

The Struggling Solo - preneur

Those who have lost the spark and energy to build and want to be surrounded by a group of enthusiastic people and re-ignite the excitement of building digital businesses. 

The Glass Jugglers

Those who have too many balls in the air but can’t let any of them drop and need to build systems to create and build more efficiently 

Frequently Asked Questions

  • The Challenge is a 35 day group challenge that was previously run with a LIVE group and now available as recorded sessions.

  • You are definitely not alone. The Challenge unlocks a community of like-minded builders in Mighty Networks but since this is a previously recorded program, you can go at your own pace!

  • You will leave this challenge with a strategy, proven approach and operating system to stay consistent and see results. I’ve been a marketer for 20+ years and this is everything you need to know to grow your business and brand online. 

  • Joining this challenge will allow you access to the community and content for as long as we both shall live. I do. Do you?

  • A no questions asked refund policy. I have poured so much into this that if it doesn’t work for you, that’s on me - not you. My only request? That you have read and completed all the homework before asking for a refund. Because if you don’t put in the work, you will never see the results. 

  • These 35 days will help you figure it out! We will talk through an offer matrix strategy for beginners as well as those further along in their journey. It’s important to understand the rules of building online and how to not waste a single drop of energy you create from your audience .

  • Most courses and challenges with this much content cost anywhere from $300-$1,000. In this economy?! I wanted to keep this affordable and reasonable for just $5 a day. A bit less than my Venti Iced Latte which is now an outrageous 6.25.  And since it is now offered as a DIY course, it’s just $29!!!

  • "This is the most efficient course I've ever taken. Amanda takes the stress and overwhelm out of building a brand. You not only get clarity on what to prioritize and how to set your brand for success, but you get an inside look at the frameworks she is currently using in her own startup and how you can apply them to yours."

    Tissam Essafi
    Founder, WKND Cosmetics

  • "Amanda deconstructs brand marketing unlike anything I’ve seen. She explains things in a way people can digest and apply to their own companies."

    Nik Sharma
    Founder, Sharma Brands

  • "Amanda is a great teacher because she has done it and IS DOING IT. Marketing changes constantly; so it's useful and fun to get to hear someone who is on the field clearly narrate their fresh (and very smart!) thinking."

    Kevin Prentiss
    Founder, ProSeria

  • "If you are getting ready to start your company, this is a must-do course! Very succinct, with lots of practical examples that can save you thousands of dollars and show you a path to growth without investments. Amanda is a rockstar!"

    Vlada Lotkina
    CEO, Classtag